How to Measure B2B Social Media Marketing Success
B2B companies make success their way, but on social media, the limelight has been stolen by the B2C companies. Since B2C is ruling on social media makes it difficult for the B2B companies. However, they are endeavouring to catch the pace, they lack the requisite strategy and tools for better results. LinkedIn helping companies in finding more business has assisted Adobe in closing deals of 42% in 2018. Moreover, stats say deals influenced by marketing on LinkedIn were 161% larger than those strived offline. One of the known examples of B2B industry is Novartis, a pharmaceutical company in Switzerland that considered Social Media Agency to market themselves and earn more business. Novartis posted thousands of selfies and inspirational quotes on Instagram helped them build a strong presence. Evaluating The Need For Social Media B2B Marketing If you still think your traditional ways are better than the digitized method of marketing, then you must have a look at these ...
